Business evangelist. Stories about content marketing and brand journalism in Russia
Please sign in so that we can notify you about a reply
About the book
Content marketing is not an advertisement. This is an honest story about what and how in this life works. Direct advertising does not work today. The only thing that can be achieved effectively is simply to explain that such a thing as your product exists.
What are the advantages of content marketing?
This is the cheapest channel for attracting new customers,
You can reach smart people with good financial capabilities that traditional advertising annoyed,
This is an opportunity to talk more about the company, that is, to create and upload the image of the brand to all others,
This is a good channel for an HR piar, creating an HR brand,
This is the best way to keep feedback.
In this book, Sergey Abdulmanov, the marketing director of Mosigra and the author of the bestseller "Business as a game", talks about various aspects of content marketing, brand -journalism and the work of the evangelists of the company.
Speaks briefly, interesting and affordable, illustrating recommendations from examples from practice.
From the book you will learn how:
Determine what texts should be on the site, in booklets and letters,
Correctly choose sites,
Work with already collected people,
Reply to the comments of competitors,
Send a mailing list on your client base,
write so that the world loves the company and its products,
make the text a timeless tool - after all, the written time has been working for many years, despite positive or negative changes in the company,
Through the text, interact with the audience.
For whom this book
Corporate content managers and copywriters
any other copywriters
business owners or managers.
The book will be useful for editors.
About the author
Sergey Abdulmanov - a mathematician from Astrakhan State University. He worked as an editor of the newspaper, led the advertising department, then owned an IT companion. Since 2010, the marketing director of Mosigra and co -owner of an advertising agency. He knows many letters and constantly collects one of them
Content marketing is not an advertisement. This is an honest story about what and how in this life works. Direct advertising does not work today. The only thing that can be achieved effectively is simply to explain that such a thing as your product exists.
What are the advantages of content marketing?
This is the cheapest channel for attracting new customers,
You can reach smart people with good financial capabilities that traditional advertising annoyed,
This is an opportunity to talk more about the company, that is, to create and upload the image of the brand to all others,
This is a good channel for an HR piar, creating an HR brand,
This is the best way to keep feedback.
In this book, Sergey Abdulmanov, the marketing director of Mosigra and the author of the bestseller "Business as a game", talks about various aspects of content marketing, brand -journalism and the work of the evangelists of the company.
Speaks briefly, interesting and affordable, illustrating recommendations from examples from practice.
From the book you will learn how:
Determine what texts should be on the site, in booklets and letters,
Correctly choose sites,
Work with already collected people,
Reply to the comments of competitors,
Send a mailing list on your client base,
write so that the world loves the company and its products,
make the text a timeless tool - after all, the written time has been working for many years, despite positive or negative changes in the company,
Through the text, interact with the audience.
For whom this book
Corporate content managers and copywriters
any other copywriters
business owners or managers.
The book will be useful for editors.
About the author
Sergey Abdulmanov - a mathematician from Astrakhan State University. He worked as an editor of the newspaper, led the advertising department, then owned an IT companion. Since 2010, the marketing director of Mosigra and co -owner of an advertising agency. He knows many letters and constantly collects one of them
Author:
Author:Abdulmanov Sergey
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Series:
Series: Myth. Marketing
ISBN:
ISBN:978-5-00100-804-0
No reviews found