Business break. How to be unique in the world where everything can be copied
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Want to survive - take breakthroughs! No matter how unique your product or service will be, competitors will repeat them quickly. So, in order to stay afloat, you must always be one step ahead. Want to be ahead - change! Change your product, your approach to work. So did Procter & Gamble and Apple, Steinway and Wechat. Having analyzed their experience Howard Yu-a professor of management and innovation of the prestigious IMD business school in Switzerland-identifies five basic principles of business. Adhering to them, you can make a breakthrough in business and bring your company to a new level of income and success from customers. How to survive to companies in a world where everything can be copyed, and what role does the leader play in the book "Business Stew"
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:offset
Series:
Series: Top Business Awards
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-117271-8
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