Business against the rules. How Andrei Trubnikov created Natura Siberica and captured the organic cosmetics market in Russia
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The hero of the book Andrei Trubnikov is the founder and owner of the brands Natura Siberica, Planeta Organica, Organic Shop, "Recipes of the grandmother of Agafia" and many others. In the cosmetic business, he was accidentally and in adulthood, the more interesting his story is. Trubnikov - of course, an adventurer, but at the same time the genius of marketing. The famous journalist Alexei Belyakov found out how one of the most charismatic businessmen of Russia managed to create a powerful company and bring Russian cosmetics to the world market
Author:
Author:Belyakov A.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Social Science & Politics
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:18+
ISBN:
ISBN:978-5-9614-7077-2
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