Building business models. Strategist and innovator book
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The book offers an original concept of analysis, construction and improvement of business models, which is used by the largest companies in the world, including Google, IBM, Ericsson. The authors offer a simple and understandable way of the visual representation of the main factors affecting the success of any organization: consumer segments, value proposals, sales channels, customer relationships, income flows, key resources, key activities, key partners, cost structure. A large sheet of paper and a block of stickers is all that you will need to master the author’s method of creating business models. And creativity, the sharp mind and perseverance of the team members working on the project. The book is addressed to entrepreneurs and managers who would like to create a new one or reorganize the existing business model
Author:
Author:Iv Pinier, Ostervalder A.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Skolkovo
ISBN:
ISBN:978-5-9614-7075-8
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