Brand therapy. 15 methods for creating a brand strategy in the pharmaceutical and medical technology industry
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To build a successful and reliable brand strategy in the field of pharmaceuticals and medical technologies, you need to know exactly which strategic tools to choose and how to use them.
The pharmaceutical and medical technology market is rapidly evolving after the development of globalization, which affects politics, economics, science, technology and human lifestyle. To create a brand strategies in a new industry landscape is an extremely complex, but at the same time a vital task.
"brand-therapy" gives brand commands working in the field of pharmaceuticals and medical technologies, tools for understanding the market, creating reliable strategies and realistic plans. The book consists of 16 short and affordable chapters, is required to read for everyone who works in the brand commands of the biological industry or leads them
The pharmaceutical and medical technology market is rapidly evolving after the development of globalization, which affects politics, economics, science, technology and human lifestyle. To create a brand strategies in a new industry landscape is an extremely complex, but at the same time a vital task.
"brand-therapy" gives brand commands working in the field of pharmaceuticals and medical technologies, tools for understanding the market, creating reliable strategies and realistic plans. The book consists of 16 short and affordable chapters, is required to read for everyone who works in the brand commands of the biological industry or leads them
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-905641-54-1
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