Brand Protection. Strategies, Systems, Methods. Textbook
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This textbook was prepared in accordance with the program “Master of Law in the field of intellectual property” of the Department of Intellectual Rights of the University named after O. E. Kutafina (MGUA) The author considers the main strategies, methods, legal mechanisms of brand protection. Significant attention is paid to the means of suppressing parasitization on someone else"s brand, mechanisms for obtaining rights to someone else"s brand, as well as defensive strategies of copyright holders against competitors seeking to deprive them of the legal protection brand. The material is presented on the basis of current legislation, with a wide involvement of law enforcement practice. The textbook was prepared taking into account new legal trends with the widespread use of modern methodology: the comparative legal method, economic analysis of law, institutional approach, etc. The legislation is given on October 1, 2016. The textbook is addressed primarily to the undergraduates and graduate students of law universities, but it will also be interesting for undergraduate students, practicing lawyers, teachers of legal universities, as well as everyone who is interested in the implementation and protection of patent rights
Author:
Author:Vorozhevich Arina Sergeevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-3923-6220-2
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