Brand Management. Tutorial
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This textbook was prepared by teachers of the Department of Marketing of the Faculty of Economics of Moscow State University named after MV Lomonosov and is intended for students studying in the field of "Marketing". It reveals the concept of brand and its values, identity and building brands, analyzes a set of problems associated with such aspects of the concept
Author:
Author:Герасименко В. В.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-392-36077-2
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