Brand Legend. How to create a story that will make your business cult

And you knew that originally Coca-Cola was patented as a medicine, to develop the Land Rover emblem inspired a jar of sardines, and the first Louis Vuitton product was the most ordinary chest?
All these are examples of legends of successful brands. Often it is the absence of a legend that prevents the company from reaching a new level - to increase the client base, increase the price tag and expand the assortment. An effective system proposed by the author of the book will help to overcome this barrier.
Lin Graft held more than five hundred video interviews with leading businessmen of the world, including the founders of LinkedIn, Starbucks and Dropbox. On their basis, he developed a step-by-step instruction, with which you will create a truly memorable story for your brand