Big Data. All technology in one book
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The revolution of social data makes it measuring things that were not measured or could not be measured before. In the past, we had every reason to say that we have no information or tools for describing and analyzing the possibilities of choosing that faces society. Now this is not so. We can accurately imagine both the choice and its consequences. The more personal information about us accumulates in the databases of companies, the more we exist, and the more we learn about ourselves.
The real problem is to make companies that collect personal data transparent to us to the same extent that we are transparent to them, and to secure the right to vote in the issues of using this data. This book tells how to achieve these goals.
Andreas Weigend - Director of the Social Data Lab, EX -head of the Big Data, Amazon, lecturer of the School of Information Technology of the California University of Berkeley.
Monetization technologies from the market giants - Google, Microsoft, Uber, Twitter, Amazon, Facebook, Netflix and WhatsApp.
You will learn how innovative companies using Big Data:
- monitor user behavior
- determine the circle of human interests
- control a reputation
- form the opinion of consumers
Andreas Vaigend is one of the world"s leading experts in the future Big Data, director of the Social Data Lab and lecturer of the IT school of the University of California Berkeley. Developed a big data strategy Alibaba, Goldman Sachs, Lufthansa, Thomson Reuters, worked as Amazon Big Data
The real problem is to make companies that collect personal data transparent to us to the same extent that we are transparent to them, and to secure the right to vote in the issues of using this data. This book tells how to achieve these goals.
Andreas Weigend - Director of the Social Data Lab, EX -head of the Big Data, Amazon, lecturer of the School of Information Technology of the California University of Berkeley.
Monetization technologies from the market giants - Google, Microsoft, Uber, Twitter, Amazon, Facebook, Netflix and WhatsApp.
You will learn how innovative companies using Big Data:
- monitor user behavior
- determine the circle of human interests
- control a reputation
- form the opinion of consumers
Andreas Vaigend is one of the world"s leading experts in the future Big Data, director of the Social Data Lab and lecturer of the IT school of the University of California Berkeley. Developed a big data strategy Alibaba, Goldman Sachs, Lufthansa, Thomson Reuters, worked as Amazon Big Data
Author:
Author:Vagenda Andreas
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
Publication language:
Publication Language:Russian
Paper:
Paper:White
Series:
Series: Top Business Awards
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-094117-9
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