Big book by the director of the store. Technology 4.0
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The Big Book of the Director of the Store is a bestseller among publications for retail, a knowledge system in modern retail technologies, a book necessary for each owner or leader of a retail store.
After reading a new edition, you will learn:
O how to open a store, what means of advertising and stimulation of sales to choose,
o What target groups of customers to focus on, what are the approaches to managing the assortment and pricing,
o What financial indicators should be taken into account when assessing the effectiveness of the store,
o What is merchandising, what are the basic rules of merchandising for the retail store,
O how to select, train, stimulate and evaluate the shopping staff of the store,
O how to conduct training and customer service training
After reading a new edition, you will learn:
O how to open a store, what means of advertising and stimulation of sales to choose,
o What target groups of customers to focus on, what are the approaches to managing the assortment and pricing,
o What financial indicators should be taken into account when assessing the effectiveness of the store,
o What is merchandising, what are the basic rules of merchandising for the retail store,
O how to select, train, stimulate and evaluate the shopping staff of the store,
O how to conduct training and customer service training
Author:
Author:Krok Gulfira Gandalibovna, Sysoeva Svetlana Vladislavovna
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Retail trade
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-4461-1517-4
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