Basics of service marketing for the specialty "Hairdressing Art". Textbook
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The modern concept of marketing of the service sector is considered. The central place is occupied by consumer behavior, the development of marketing tools for influencing demand and the information basis for making marketing decisions.
corresponds to the Federal State Educational Standard of the Last generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For students and teachers of educational institutions of secondary vocational education
corresponds to the Federal State Educational Standard of the Last generation.
It is recommended for the development of professions from the list of the TOP-50 most popular in the labor market, new and promising professions.
For students and teachers of educational institutions of secondary vocational education
Author:
Author:Rychkova Nadezhda Vasilievna
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-4060-9677-2
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