Basics of marketing
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The textbook gives general ideas about marketing and its principles written in a simple and affordable language. The author, following most experts in this area, believes that the foundations and laws of marketing are quite understandable, another matter is the practical application of these principles. The main difficulty is that on the basis of a sufficiently limited volume of components it is possible to constantly create something new. Moreover, this is new, bringing success, finances and glory, easily recognizable in its components. In marketing as in music: on seven notes known to everyone, an infinite number of melodies are obtained. Having studied the principles of marketing presented in this textbook, it will be possible to certainly analyze marketing concepts and activity and continue to study the subject on a professional basis
Author:
Author:Schulz Eduard Eduardovich
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-392-35655-3
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