Basics of marketing. A short course
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The first acquaintance with the theory of marketing of most citizens of the former USSR began with the book of Philip Kotler "Fundamentals of Marketing", published by the Publishing House "Progress" in 1990. The textbook turned out to be so timely and in demand that hundreds of thousands of pirate copies published by enterprising businessmen from the publishing business immediately appeared. The book that you are holding in your hands is the only, today, the legal edition of the favorite bestseller. This publication includes a new chapter on interactive marketing and new examples of the practical application of individual theoretical provisions. The book is intended for students of economic specialties, but it will be interesting to a wide circle of readers
Author:
Author:Kotler Philip
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:18+
ISBN:
ISBN:978-5-907114-39-5
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