Basics of advertising: Textbook

The textbook, taking into account foreign and domestic experience, highlight the socio-psychological foundations of advertising, fixed assets of marketing communications and their use in advertising, classification of advertising tools, their characteristics, and efficiency of application. Special sections are devoted to the organization of advertising activities, the basics of developing advertising texts, the organization of public relations at the enterprise and some other issues. For undergraduate students studying in the areas of training "Trade", "Management", "Advertising and public relations", as well as employees of advertising and information agencies and advertising services."