Basics of advertising
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The book systematizes and ordered various approaches to the study of advertising, an analysis of the current state of the advertising industry is presented, issues of the history of the development of the modern advertising process are presented, its participants are discussed, the classification of advertising is given, its role in society and business, the media (media) and other media are disclosed. Distribution channels, as well as methods for regulating advertising.
The publication is intended for students studying advertising, and will also be interesting to a wide range of specialists: managers for advertising commercial enterprises, employees of advertising agencies and advertising departments of the media, teachers and researchers of advertising
The publication is intended for students studying advertising, and will also be interesting to a wide range of specialists: managers for advertising commercial enterprises, employees of advertising agencies and advertising departments of the media, teachers and researchers of advertising
Author:
Author:Щепилова Галина Германовна, Щепилов Константин Владимирович
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-4475-9917-1
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