Basics of advertising. Applied tasks and methods for solving their textbook. GEF
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Reflects the modern theoretical and methodological foundations of advertising. The place of advertising in the marketing complex has been determined, the potential of the means of disseminating advertising information was disclosed, the features of the activities of advertising agencies were set out, approaches to evaluating the effectiveness of advertising using statistical and economyometric methods are presented. Contains supporting lecture notes, useful information about practical aspects of advertising, tests and topics of abstracts, issues for self -control, creative practical tasks, the implementation of which involves the use of the considered methods of mathematical modeling.
corresponds to the Federal State Educational Standard in the last generation.
For students studying in economic specialties and areas, undergraduates, graduate students and teachers
corresponds to the Federal State Educational Standard in the last generation.
For students studying in economic specialties and areas, undergraduates, graduate students and teachers
Author:
Author:Frolov D . P.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: undergraduate
ISBN:
ISBN:978-5-406-02993-0
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