Auto Business of a new reality
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Vladimir Popov, a real pioneer and revolutionary of the Russian auto business, formulated in his book the main reasons for the difference in the interests of the classical chain of the relationship “Manufacturer - dealer - Consumer - Investor” and proposed a new paradigm of their construction based on the principles of the community of new reality.
The author illustrates its innovative vision on the example of sales created in Favorit Motors, and also considers the applicability of the main elements of the classic auto business to the dealership of the digital era, the key components of its management and risk management.
The transformation of the classic auto business is inevitable. And the person who was the first in Russia launched the service of online car sales, like no other, knows which strategy should adhere to if a new reality is already today
The author illustrates its innovative vision on the example of sales created in Favorit Motors, and also considers the applicability of the main elements of the classic auto business to the dealership of the digital era, the key components of its management and risk management.
The transformation of the classic auto business is inevitable. And the person who was the first in Russia launched the service of online car sales, like no other, knows which strategy should adhere to if a new reality is already today
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Startups
ISBN:
ISBN:978-5-9614-6555-6
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