Aspects of marketing management of the activity and development of entrepreneurial structures on society

The monograph presents the results of the qualitative stage of applied research conducted by the Department of Marketing of the Russian Economic University named after G.V. Plekhanova in 2017-2018. Based on the results of the study, proposals are presented aimed at improving the quality of transport services on the rail intracity transport of Moscow. The results of the research are based on recommendations for the application in Moscow by Moscow management bodies, legal entities and individual entrepreneurs providing transport services for passengers with rail transport in intracity transportation.
30 employees of the Marketing Department and 110 students of the Marketing Department of the Russian Economic University named after G.V. took part in the research. Plekhanova.
Dedicated to the 30th anniversary of the creation of the first Russian Marketing Department and its founder Professor Boris Alexandrovich Soloviev.
Designed for civil servants, entrepreneurs, university teachers, graduate students, undergraduates and students interested in transportation of transport services. It can be used as a textbook on the courses "Marketing", "Marketing Research", "Marketing Management", "Marketing of Small and Medium Business", "Marketing Transport", "Marketing Consulting", etc