Ask your mom: How to communicate with a client and validate the correctness of your business idea if everyone around is lying
Please sign in so that we can notify you about a reply
I still remember how Baba-Deda and I arranged in Skolkovo presentations of entrepreneurs for grandmothers. Here for the real grandmothers. And how it was difficult to find simple, but very necessary words. To get away from all your abbreviations and Englishisms. The event was held with a bang. That is why I recommend this book to everyone. Speaking with the consumer in the same language, ask the right questions and be able to do it on time-the key qualities of the entrepreneur. Mikhail Khomich Director for the Development of the Business Incubator of Moscow State University, the head of the Skolkovo Mentor Association, is the most useful book for the entrepreneur creating a new product! It contains a completely applied technology: how to talk with a potential client, find out its problems and realize which product will be useful. An accelerator of the FRIA, through which hundreds of companies pass a year, uses this methodology every day. I extremely recommend a book for reading before you spend the first ruble on the development of the product. . Dmitry Kalaev Head of the Accelerator Fria.
About what:
Steve Blank, the gurus of a startup movement, says that the main thing for a novice entrepreneur is to “get out of the office”, that is, to begin to directly find out from the clients what they need. However, whether you will receive really important information depends on what questions you will ask. By the way, the most popular question is “Do you like our idea or product”? - Inappropriate. It’s like asking mom if she likes her idea: she loves you and in any case praises you, not wanting to upset. 99% of customers also do. In general, to be a successful entrepreneur, you need to know how and what to ask, and according to Rob Fitzpatrik, you will learn how to do this!
The author will help you understand when the answer is given out of politeness and does not bear any value, will tell you in which direction the conversation should be developed, what clarifying questions to ask, how to avoid socially desirable answers, how to understand that the product is good or bad, Do the market need how to position it correctly - and all this with many real examples.
There is a short, useful and written practical guide to the effective communication of an entrepreneur with clients with good humor. It will help you save time, money and nerves.
Quote
I am a techie, not a seller. All books dedicated to the art of sales that I had to read were written by those who have already mastered work with people quite well. They are familiar with the unspoken rules of communication. I had to master them with great difficulty, literally from scratch. You probably heard this phrase: “You don’t call me, I will call you yourself”? They told me too (and I believed these words) Thanks to the invaluable help of colleagues and mentors, I finally learned to understand what"s what, and was able to conclude transactions with companies such as Sony and MTV. But I also learned about what deep abyss lies between numbers in textbooks and in extracts from bank accounts.
Rob Fitzpatrick
Learn to communicate with clients so as to receive the most relevant information from them about your business ideas or product. Direct many examples of the correct and wrong issues that is worth it or not to go to customers. Know how to interpret customer answers correctly And what counterclaims should be asked to clarify their needs.
For entrepreneurs, startups, mentors, sellers, students of economic universities
About what:
Steve Blank, the gurus of a startup movement, says that the main thing for a novice entrepreneur is to “get out of the office”, that is, to begin to directly find out from the clients what they need. However, whether you will receive really important information depends on what questions you will ask. By the way, the most popular question is “Do you like our idea or product”? - Inappropriate. It’s like asking mom if she likes her idea: she loves you and in any case praises you, not wanting to upset. 99% of customers also do. In general, to be a successful entrepreneur, you need to know how and what to ask, and according to Rob Fitzpatrik, you will learn how to do this!
The author will help you understand when the answer is given out of politeness and does not bear any value, will tell you in which direction the conversation should be developed, what clarifying questions to ask, how to avoid socially desirable answers, how to understand that the product is good or bad, Do the market need how to position it correctly - and all this with many real examples.
There is a short, useful and written practical guide to the effective communication of an entrepreneur with clients with good humor. It will help you save time, money and nerves.
Quote
I am a techie, not a seller. All books dedicated to the art of sales that I had to read were written by those who have already mastered work with people quite well. They are familiar with the unspoken rules of communication. I had to master them with great difficulty, literally from scratch. You probably heard this phrase: “You don’t call me, I will call you yourself”? They told me too (and I believed these words) Thanks to the invaluable help of colleagues and mentors, I finally learned to understand what"s what, and was able to conclude transactions with companies such as Sony and MTV. But I also learned about what deep abyss lies between numbers in textbooks and in extracts from bank accounts.
Rob Fitzpatrick
Learn to communicate with clients so as to receive the most relevant information from them about your business ideas or product. Direct many examples of the correct and wrong issues that is worth it or not to go to customers. Know how to interpret customer answers correctly And what counterclaims should be asked to clarify their needs.
For entrepreneurs, startups, mentors, sellers, students of economic universities
Author:
Author:Фитцпатрик Р.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-3045-5
No reviews found