An imaginary territory: from local identity to the brand. Digest of articles
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In the late 1990s and early 2000s, the reproduction of new meanings, texts and practices that connect the terrain with certain symbols, goods and services and placing the city, village, village, ritual, folklorous and quasi-copholic contexts began in Russia. The promotion of territories using local characters in the domestic and foreign markets is carried out by both the local administration and communities that do not have an administrative resource. To indicate the processes of reproduction of territorial meanings, sociologists, anthropologists and folklorists use the concept of "branding", borrowed from the marketing sphere, where it is used to identify a certain product, designating its consumer properties and the image as a whole.
The publication presents articles devoted to the problems of broadcasting, replication and generation of visual and verbal texts that support regeneration, acquisition, invention and reinforcement of the memory of local history and culture.
For specialists in the field of urban anthropology, sociology of the city, cultural studies, folklores, marketing, PR technologies, tourism and a wide range of readers.
Compiled by M.V. Akhmetova, N.V. Petrov
The publication presents articles devoted to the problems of broadcasting, replication and generation of visual and verbal texts that support regeneration, acquisition, invention and reinforcement of the memory of local history and culture.
For specialists in the field of urban anthropology, sociology of the city, cultural studies, folklores, marketing, PR technologies, tourism and a wide range of readers.
Compiled by M.V. Akhmetova, N.V. Petrov
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-6042415-0-9
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