Amazon Strategy. Tools for uncompromising work on impressive results
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To be "Amazon" means to be able to find the best, to introduce innovations and achieve a result, no matter what. You can be "Amazon" in any company - large or small. The main thing is to master the tools necessary to exceed the expectations of the client every day.
On the example of legendary products such as Kindle or Prime, Colin and Bill explain how 14 principles from the company"s manifestation allow her to remain the largest and most successful platform of Internet commerce in the world. This book is not about the history of the company, but about the universal algorithms for the selection of staff, decision-making and establishing business processes, tested in the most stringent conditions.
Colin Brian and Bill Carr - former Vice President Amazon. Company veterans who have worked in constant contact with Jeff Bezos for more than ten years each. Together, they brought into life global projects that determined the course of development not only Amazon, but the entire industry as a whole.
"detailed analysis of management tools underlying a crazy success of the company. You can read with a pencil in your hands - instruments like a “raising plank” or a “six -page” will come in handy for any leader who is concerned with the productivity of his subordinates. ” - Alexey Kuzmenko, head of the product "book" Wildberries
In this book, Colin and Brian give us the opportunity to look at the work of Amazon from the inside, and during a period of crazy, stormy stature. Since I was a partner of Amazon and while working in Red Hat and IBM, I can confirm the unconditional devotion of this company to my clients. The leaders who want their teams are also obsessed with customers, and the organization has achieved operational superiority are required to read this book. ” - Jim Witherst, former IBM president
On the example of legendary products such as Kindle or Prime, Colin and Bill explain how 14 principles from the company"s manifestation allow her to remain the largest and most successful platform of Internet commerce in the world. This book is not about the history of the company, but about the universal algorithms for the selection of staff, decision-making and establishing business processes, tested in the most stringent conditions.
Colin Brian and Bill Carr - former Vice President Amazon. Company veterans who have worked in constant contact with Jeff Bezos for more than ten years each. Together, they brought into life global projects that determined the course of development not only Amazon, but the entire industry as a whole.
"detailed analysis of management tools underlying a crazy success of the company. You can read with a pencil in your hands - instruments like a “raising plank” or a “six -page” will come in handy for any leader who is concerned with the productivity of his subordinates. ” - Alexey Kuzmenko, head of the product "book" Wildberries
In this book, Colin and Brian give us the opportunity to look at the work of Amazon from the inside, and during a period of crazy, stormy stature. Since I was a partner of Amazon and while working in Red Hat and IBM, I can confirm the unconditional devotion of this company to my clients. The leaders who want their teams are also obsessed with customers, and the organization has achieved operational superiority are required to read this book. ” - Jim Witherst, former IBM president
Author:
Author:Колин Брайар, Билл Карр
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-156872-6
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