All in. How great leaders achieve great results

The greatest leaders are united by a passion for the realization of their ideas, which borders on obsession, and sometimes crosses this line. The book will show you why obsession, if you correctly direct it and take control, is a necessary and very productive quality.
The main principle of Amazon is the satisfaction of clientele. It is the obsession with the client that allows her to remain one of the largest in the world. The company seeks to work on the basis of not from its tasks and needs, but from the needs of customers.
Tesla puts the product at the forefront - an electric car that has committed a revolution in its industry. Mask is sure that great companies are built on great products, and everything that is not aimed at improving their quality and appearance is a waste of time.
The most remarkable creation of Steve Jobs was not a Macintosh computer and not iPhone, but Apple. He managed to create a unique corporate culture that flourishes even after his death.
The author explores three types of obsession, which are based on three main tasks facing managers: customer satisfaction, creating perfect products and building a stable and fast -growing company. With examples of the success stories, Jeff Bezos, Ilona Mask (Tesla), Steve Jobs (Apple), he demonstrates all the advantages of obsession.
But the book also talks about the other side of obsession and its destructive potential. A striking example of Uber, the head of which Travis Kalanik, aggressively pushed it to rampant growth, is a striking example. Any reader will find in the biographies of these leaders something useful for himself and understand how people, teams and organizations can cope with the negative aspects of obsession and use their own good