Agile marketing on the Internet

Mikhail Bakunin, the author of the book “Agile on the Internet, is a professional marketer with many years of experience, the founder of the Cool Content marketing agency and the managing partner of the Bakunin & Partners consulting company.
The modern world is a world of constant changes, and some of them are unpredictable Change his face. Companies of any size are forced to adapt in order to avoid losses and save business in conditions of change.
In the last decade, the methods and principles of Agile have become popular. Initially originated in the field of software development, they began to be used in other areas of business. This approach to management has proven its effectiveness, as it helps to respond in a timely manner to changes in the market and external environment.
The book considers the application of the principles of Agile in marketing. The described methods and tools allow you to systematically manage customer involvement and build an adaptive marketing strategy of the company