Aggressive sales. Immersive marketing system
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How realistic ...
• ... to sell the apartment through Pornhub?
• ... to advertise a smart house through an investigation of the abduction? Zakharchenko and Vadim Shevchenko are convinced: more than real. To do this, they came up with immersion marketing. Its essence is a mixture of reality and fiction. Like in the theater. No commercials and banners - instead, a “performance” is set, the purpose of which is that the “viewer” be forgotten and believed in what is happening. This is a method for practitioners and the result. For those who want to spend money on advertising in order to get a return from her. In the book, the authors collected the most successful cases for their more than ten years of experience, describing them in detail, capacious and humor
• ... to sell the apartment through Pornhub?
• ... to advertise a smart house through an investigation of the abduction? Zakharchenko and Vadim Shevchenko are convinced: more than real. To do this, they came up with immersion marketing. Its essence is a mixture of reality and fiction. Like in the theater. No commercials and banners - instead, a “performance” is set, the purpose of which is that the “viewer” be forgotten and believed in what is happening. This is a method for practitioners and the result. For those who want to spend money on advertising in order to get a return from her. In the book, the authors collected the most successful cases for their more than ten years of experience, describing them in detail, capacious and humor
Author:
Author:Захарченко Т.Е., Шевченко В.С.
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-17-153930-6
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