Aesthetics as a brand code. Attract customers with perfect business product
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It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager of Illy, tells how to compete in the modern market using proven business prints that Italian brands use throughout generations.
Despite the rigid competition from Starbucks and Coffee Bean, the Illy empire remained at the top of the coffee industry due to the use of key principles and values of the Italian business. By plunging into the personal experience of the businessman Riccardo Illy, you will learn how to use the time -tested Italian standards for doing business, and also learn:
- What research is needed to find ways to improve the quality of your products and brand,
- How the Italians created so many brands who have endured the test of time,
- How to turn your product into a premium product.
Using these principles in your business, you can successfully compete in the modern market
Despite the rigid competition from Starbucks and Coffee Bean, the Illy empire remained at the top of the coffee industry due to the use of key principles and values of the Italian business. By plunging into the personal experience of the businessman Riccardo Illy, you will learn how to use the time -tested Italian standards for doing business, and also learn:
- What research is needed to find ways to improve the quality of your products and brand,
- How the Italians created so many brands who have endured the test of time,
- How to turn your product into a premium product.
Using these principles in your business, you can successfully compete in the modern market
Author:
Author:Илли Рикардо
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-848-2
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