Advertising Texts: Collection of Exercises. Textbook

The collection contains exercises aimed at developing students" skills to create texts of advertising messages. The system of tasks includes both a diverse analysis of samples and active creative work.
Materials of each topic contain small theoretical certificates ("some theory!"), which contribute to the consolidation of theoretical material and facilitating the implementation of tasks.
Manuals can be used in the classroom when studying the disciplines" speech and written communications", "copywriting", "Master class" Working with texts in advertising and public relations" and others.
This book is designed for students "advertising and public relations", as well as a wide range of readers: students, graduate students, teachers and everyone who is interested in the specifics of advertising texts and the features of their creation.
2nd edition, stereotypical