Advertising of social projects

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Author:Zhilyaev A.G., Velskaya G.G., Velskaya, Velskaya, Velskaya, Velskaya Abaev A.L.
Cover:Soft
Category:Business & Money
ISBN:978-5-394-04242-3
Dimensions: 145x6x215cm
The manual outlines the methods and tools for creating and promoting social projects. The system of organization of design work with youth is proposed using interactive techniques, ways to evaluate the effectiveness of social advertising. Social advertising is described as a means of communication, the methods of its creation are presented. Examples of innovative social projects successfully implemented by ANO “Center for Social Projects“ Youth Intellectual Resource ”are given. For employees of NPOs, as well as students studying in the field of preparation Advertising and public relations
Author:
Author:Zhilyaev A.G., Velskaya G.G., Velskaya, Velskaya, Velskaya, Velskaya Abaev A.L.
Cover:
Cover:Soft
Category:
  • Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-394-04242-3

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