Advertising management in modern media. Online, in print, on television and radio
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The book discusses the main aspects of advertising management in modern media. The author describes the development trends of advertising in the media, as well as the general processes occurring in this area. He dwells in detail at such important components of advertising and medical management as services, pricing, sales, promotion, organization, rubric advertising. Based on domestic and foreign experience, it is popularly explained what and how to do media employees to do effective work on creating and selling a specific advertising product.
The book is designed for readers, by the family of their activities engaged in media advertising. In addition, the book will be interesting to students and teachers of disciplines related to advertising
The book is designed for readers, by the family of their activities engaged in media advertising. In addition, the book will be interesting to students and teachers of disciplines related to advertising
Author:
Author:Nazaykin Alexander Nikolaevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
ISBN:
ISBN:978-5-91359-254-5
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