Advertising laws. The right to marketing. Legal basis for advertising in Russia and the CIS
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For any national legislator, the most complex regulatory task was and will - to carry out normative regulation of creative activity. At the same time, special attention is always paid to the right to regulate advertising, which, as a rule, is a variety of creativity, the purpose of which to sell the goods to the consumer. The success of such creativity is evaluated not by applause and laudatory reviews, but by the profit of the manufacturer and the consumer has absolutely unnecessary goods bought thanks to advertising.
The state, regulating advertising, must comply with a thin line between free creativity and protecting public interests, including the protection of competition and consumer rights. It is such a map of borders that is the advertising law. This book is intended to show beginners and specialists of the advertising sphere, whether copywriters, marketers, managers, lawyers of the subtleties of advertising law and the features of law enforcement practice in this area
The state, regulating advertising, must comply with a thin line between free creativity and protecting public interests, including the protection of competition and consumer rights. It is such a map of borders that is the advertising law. This book is intended to show beginners and specialists of the advertising sphere, whether copywriters, marketers, managers, lawyers of the subtleties of advertising law and the features of law enforcement practice in this area
Author:
Author:Grigoryev Dmitry Andreevich
Cover:
Cover:Soft
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-998-0285-9
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