Advertising in the field of culture
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The manual is devoted to types, technologies and issues of organizing modern advertising communications. Features of the development of advertising messages in the field of culture, the rules for applying positive motivations in advertising cultural objects, issues of using visual rhetoric as a tool to attract attention and the formation of interest, features and rules for creating fictional images of advertising are considered.
The publication is intended for students (bachelors and masters) of higher and secondary special educational institutions undergoing training in management, marketing and advertising in the fields of culture and education, specialists and all those interested in modern advertising technologies.
2nd edition, stereotypical
The publication is intended for students (bachelors and masters) of higher and secondary special educational institutions undergoing training in management, marketing and advertising in the fields of culture and education, specialists and all those interested in modern advertising technologies.
2nd edition, stereotypical
Author:
Author:Andrey Vladimirovich Ulyanovsky
Cover:
Cover:Soft
Category:
- Category:Business & Money
Series:
Series: Socio-Cultural Activities
ISBN:
ISBN:978-5-8114-7790-6
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