Advertising image: Instructions for use. Style, representation, culture
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The book is devoted to the analysis of the structure and mechanisms of the functioning of the advertising image. The author proposes to consider this phenomenon as a dynamic, developing from a corporate identity through social ideas to the images of mass culture. The book shows how the change in the localization of the advertising image leads to the appearance of its specific characteristics. The marketing, psychological, social and cultural factors of diagnosis and design of an advertising image are considered.
The book will find its reflective reader both among the practitioners of the advertising case and among advertising students. It will also be useful to everyone who is interested in advertising and seeks to understand the mechanisms of its impact on individual and mass consciousness
The book will find its reflective reader both among the practitioners of the advertising case and among advertising students. It will also be useful to everyone who is interested in advertising and seeks to understand the mechanisms of its impact on individual and mass consciousness
Author:
Author:Ovrutsky A. V.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-617-7758-17-3
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