Advertising. Game on emotions
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Businessmen are often unhappy with the results of advertising. In most cases, the problem is not in the channels of advertising delivery, but in its content, in what human emotions it hurts. Look at your advertising leaflets. Check the ads in the press. Reread articles on the site. What emotional customer buttons do you click on? If there are no one, if your advertisement is emotionally "frozen", then this book will bring you great benefit. On hundreds of examples (from the practice of B2C and B2B markets), the author disassembles the seven most powerful emotional springs that encourage a person to action. This is envy, curiosity, fear, love, greed, vanity and guilt. If you build advertising using at least one of these emotional springs, then your ads, banners, websites, commercial offers will become more effective. And imagine what will happen if there are two or three such springs? The book is focused on entrepreneurs, owners of small and medium -sized businesses, advertisers and marketers interested in the effective promotion of goods and services
Author:
Author:Ivanov A.
Cover:
Cover:Soft
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Series:
Series: Alpina. Business
Age restrictions:
Age restrictions:0+
ISBN:
ISBN:978-5-9614-3093-6
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