Advertising and PR activity of a hotel enterprise. Tutorial
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The training manual discusses the content and specifics of the advertising and PR-trend of a hotel enterprise related to the features of the development of the hotel services and hotel product market and the advertising and PR tools and strategies aimed at ensuring the successful positioning of a hotel enterprise in the market. The issues of organizing the advertising and PR activity of hotels are covered, the issues of using the distribution channels of advertising and PR materials, the use of Internet technologies in advertising, the principles of creating advertising appeals, the formation of image and brand of a hotel enterprise are covered in detail. For the first time, the features of the formation of advertising materials of a hotel enterprise, manipulation techniques used in an advertising text. At the end of each chapter, questions and tasks are given to fix theoretical material.
complies with the requirements of federal state educational standards of higher education of the latest generation. For students of educational organizations of higher education studying in the areas of training 43.03.03 "Hotel Affairs", 43.03.02 "Tourism", and students of professional educational organizations students in the specialty 43.02.11 "Hotel Service". It can be used to train students of organizations of additional professional education, students of both full -time and remote forms of training, and individual chapters can be useful to college students
complies with the requirements of federal state educational standards of higher education of the latest generation. For students of educational organizations of higher education studying in the areas of training 43.03.03 "Hotel Affairs", 43.03.02 "Tourism", and students of professional educational organizations students in the specialty 43.02.11 "Hotel Service". It can be used to train students of organizations of additional professional education, students of both full -time and remote forms of training, and individual chapters can be useful to college students
Author:
Author:Klyuchevskaya Irina Sergeevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
ISBN:
ISBN:978-5-16-017423-5
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