A slogan in the marketing communications system. Dictionary, research, technology
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Dictionary of Slogans - part of the Russian Bloganism project of the laboratory of advertising research of the South Russian Humanitarian Institute. The implementation of this project was possible thanks to the support of the rector of Yurga, Professor V.O. Pigulevsky and the vice -rector of Yurgi for scientific work, Professor L. A. Mirsky.
The purpose of the dictionary is the presentation of the existing array of slogans based on the results of the monitoring of advertising and research means - 4,500 units. The dictionary was created on the basis of the electronic database of the Faculty of Advertising of the South Russian Humanitarian Institute, in which slogans were recorded for 3 years.
Dictionary and materials can be used as a reference book - practitioners in marketing, branding, advertising, and teaching aids - students and teachers
The purpose of the dictionary is the presentation of the existing array of slogans based on the results of the monitoring of advertising and research means - 4,500 units. The dictionary was created on the basis of the electronic database of the Faculty of Advertising of the South Russian Humanitarian Institute, in which slogans were recorded for 3 years.
Dictionary and materials can be used as a reference book - practitioners in marketing, branding, advertising, and teaching aids - students and teachers
Author:
Author:Ponomareva A .
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
ISBN:
ISBN:978-5-98615-009-3
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