A person who buys and sells is often influenced by the laws of evolution, which affect his psychology as a consumer. Here you can mention Luke Skywalker as an example of a character from Star Wars, who himself became a consumer and a seller
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The behavior of a buyer person is an unknown territory for marketers and sellers.
In 2002, Daniel Kaneman received the Nobel Prize, proving that most people make irrational decisions. Indeed, the evolution of the human brain has millions of years, during which we often had to run away from leopards than to monitor the Dow-Jones index. Modern companies compose advertising texts and form the value of the product, often not knowing what exactly makes people buy.
This book is the key to understanding the hidden mechanisms of making a decision by modern customers.
Nikolai Molchanov - candidate of psychological sciences, MBA in the Insead business school, one of the best experts in the field of customer behavior management. The author of one of the most popular Telegram channels Runet "Psychology of Marketing", which is read by more than 60,000 people.
In his book, he explains by what laws the human brain works and how psychology will help increase the efficiency of the company - from the development of the product to business process management.
- Why is the decision-making mechanism the same when a person buys a rug in the bathroom and when chooses which way to swing the photo in Tinder?
- How are shocked puertoorican macaques-roses connected with our love to be smarter and what does this mean for marketing?
- What is the "effect of Ikea" and how to increase profit using it?
In 2002, Daniel Kaneman received the Nobel Prize, proving that most people make irrational decisions. Indeed, the evolution of the human brain has millions of years, during which we often had to run away from leopards than to monitor the Dow-Jones index. Modern companies compose advertising texts and form the value of the product, often not knowing what exactly makes people buy.
This book is the key to understanding the hidden mechanisms of making a decision by modern customers.
Nikolai Molchanov - candidate of psychological sciences, MBA in the Insead business school, one of the best experts in the field of customer behavior management. The author of one of the most popular Telegram channels Runet "Psychology of Marketing", which is read by more than 60,000 people.
In his book, he explains by what laws the human brain works and how psychology will help increase the efficiency of the company - from the development of the product to business process management.
- Why is the decision-making mechanism the same when a person buys a rug in the bathroom and when chooses which way to swing the photo in Tinder?
- How are shocked puertoorican macaques-roses connected with our love to be smarter and what does this mean for marketing?
- What is the "effect of Ikea" and how to increase profit using it?
Author:
Author:Молчанов Николай Викторович
Cover:
Cover:Cover with valves
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-04-114242-1
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