A faster route has been found: Applying consumer journey maps to increase sales and loyalty. Now available in B2B
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Customer Journey Map, CJM) is a powerful tool that reflects the experience of consumer interaction with the company. The main task of building CJM is to maximize revenue - the basic financial indicator of the company.
But how to build a client’s trip map based on his needs and motives? How to understand what caused the client’s behavior, what makes him abandon the transaction or accept it at different points of contact? How to create a seamless client experience, including on B2B markets? Detailed answers to these and other questions are given by Ilya Balakhnin, a leading Russian strategist in the field of marketing communications, advertising and sales, who opened this effective technique to the Russian market. In his new book, he continues to explore the client’s path, affecting this time a B2B segment.
After reading the book, you can find the correct vector of the development of your business and firmly connect the marketing strategy with the financial indicators of the company.
For entrepreneurs, managers of companies, marketers, grocery managers and specialists of sales departments
But how to build a client’s trip map based on his needs and motives? How to understand what caused the client’s behavior, what makes him abandon the transaction or accept it at different points of contact? How to create a seamless client experience, including on B2B markets? Detailed answers to these and other questions are given by Ilya Balakhnin, a leading Russian strategist in the field of marketing communications, advertising and sales, who opened this effective technique to the Russian market. In his new book, he continues to explore the client’s path, affecting this time a B2B segment.
After reading the book, you can find the correct vector of the development of your business and firmly connect the marketing strategy with the financial indicators of the company.
For entrepreneurs, managers of companies, marketers, grocery managers and specialists of sales departments
Author:
Author:Балахнин Илья
Cover:
Cover:Hard
Category:
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-907394-87-2
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