A complaint is a gift. How to maintain customer loyalty in difficult situations
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From the book you will learn:
- Why do people write negative reviews,
- do customer complaints help develop business,
- why is the most harmful client the most useful,
- how to refer Negative in his favor,
- to whom and where to write complaints.
This is a practical guide for organizations of any type working in all areas of the economy and weekly interacting with consumers. The arguments of the authors are based on the concept of "complaint - this is a gift" that allows you to optimize and improve business efficiently and without special costs.
The book is addressed to everyone whose work is somehow connected with the client service.
2nd edition, processed and supplemented
- Why do people write negative reviews,
- do customer complaints help develop business,
- why is the most harmful client the most useful,
- how to refer Negative in his favor,
- to whom and where to write complaints.
This is a practical guide for organizations of any type working in all areas of the economy and weekly interacting with consumers. The arguments of the authors are based on the concept of "complaint - this is a gift" that allows you to optimize and improve business efficiently and without special costs.
The book is addressed to everyone whose work is somehow connected with the client service.
2nd edition, processed and supplemented
Author:
Author:Barlow Dzhanell
Cover:
Cover:Soft
Category:
- Category:Business & Money
Series:
Series: Top Non-Fixes
ISBN:
ISBN:978-5-9693-0480-2
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