Bullseye! Marketing applications for iPhone and iPad

Fortunately, the marketing of iPhone / iPad applications is no different from the marketing of any other product, it is simply very compressed as applied to the purchase process. Principles remained the same. Steps also did not change: you are developing the application, formulate a convincing marketing promise, bring this message to the desired audience and create new applications and upgraded versions to hold existing customers. Remember, marketing is a process, and not a single event. Jeffrey Hughes about what a book about how, despite hundreds of competitors, to make a way to the Apple mobile application market and get into the TOP. And therefore, to be a state, engaged in one of the most highly developed and relevant business in the world of technology