Brand protection: strategies, systems, methods. Textbook for Masters
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The author examines the main strategies, methods, legal mechanisms of brand protection. Significant attention is paid to the means of suppressing parasitization on someone else"s brand, mechanisms for obtaining rights to someone else"s brand, as well as defensive strategies of copyright holders against competitors seeking to deprive them of the legal protection brand
Author:
Author:Vorozhevich Arina Sergeevna
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Law & Legal
ISBN:
ISBN:978-5-392-23548-3
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