Brand America
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"Brand America" is the first book on the management of the image of a whole country using technologies that is considered tools tools of commercial organizations. The authors show how the skillful use of branding in international relations leads to the conquest of new markets, as the cultural values of individual nations conquer the hearts and minds of millions of people in other countries of the world thanks to properly built marketing and communications strategies
Author:
Author:Ancholt S. Hildraet D.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Paper:
Paper:White
ISBN:
ISBN:9785981244056
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