Prosperity Strategy. A fresh look at competition, business ecosystem development, and leadership

The rules of competition have changed. Is your company ready for this? Now the struggle for success is unfolding in different planes: cars are competing with sherring, television with streaming channels. In this world, success according to the old rules may mean losing in a new game. Victory opens new tools and horizons.

It’s time to change your view of competition, growth and leadership - that is, on the ecosystem of business as a whole. Ron Adner offers a new way of thinking, illustrating breakthrough ideas with convincing examples.

How did Wayfair and Spotify manage to preserve its niche in competition with the giants of Amazon and Apple? How did the occ Uinfrey change the boundaries of the industry and created a media imperial? How is the Scandinavian company Assa Abloy, which had been producing locks and keys since the 19th century, has become a key player that determines the access ecosystem, along with giants such as Honeywell, Samsung and Google?

All of them relied on a new approach to competition. Try and you apply it to your organization. For today"s leaders, the difference between success and failure is not just in victory, but in the belief that this is a victory in the right game.

The book analyzes the cases of companies such as Amazon, Google, Apple, Tesla, GE, Kodak