Blue Ocean Strategy. How to find or create a market free from other players
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About the book
The expanded and updated edition of the book, which has become a bestseller in 5 continents and translated into 43 languages.
We are used to thinking that competition is a symbol of a healthy business. However, every year competition is becoming more and more tense, and the struggle for the sympathy of the consumer (and his wallet) is increasingly bloody. The business ocean was painted red, and it becomes more and more difficult to survive in it.
The authors of "Strategy" are sure - you need to step aside and come up with something completely new. And then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Moborn offer detailed instructions to withdraw the company from a state of competitive stress and create a completely new business model.
About the author
V. Chan Kim is a professor, head of the Department of Strategy and International Management Insead, Boston Consulting Group Bruce D. Henderson. One of the most famous business consultants in the world. Member of the Board of Directors Value Innovation Action Tank in Singapore.
Chan Kim was an adviser to many international corporations around the world. Now Professor Kim is a member of the European Union with advisory functions. The author of a number of articles devoted to the management of multinational corporations. His works were published by almost all respected business magazines. One of the sensations was Professor Kim about the management strategies published by the Harvard Business Review magazine. More than half a million copies were bought.
Professor Kim received a prize awarded by the Academy of International Business and the Eldridge Heines memorial fund for the best original work in the field of international business.
The author of the classic business hit (together with Rene Moborn) "The Blue Ocean Strategy", which is part of the Golden Library of the Myth. The book was translated into 40 languages of the world and sold by a circulation of more than two million copies.
Rene Moborn - an Honorary Researcher of INSEAD, professor at the Department of Strategy and Management Insead, member of the World Economic Forum in Davos. The author of a number of articles who
9th edition, corrected and supplemented
The expanded and updated edition of the book, which has become a bestseller in 5 continents and translated into 43 languages.
We are used to thinking that competition is a symbol of a healthy business. However, every year competition is becoming more and more tense, and the struggle for the sympathy of the consumer (and his wallet) is increasingly bloody. The business ocean was painted red, and it becomes more and more difficult to survive in it.
The authors of "Strategy" are sure - you need to step aside and come up with something completely new. And then in the calm waters of the "Blue Ocean" your business will achieve the desired growth. Chan Kim and Moborn offer detailed instructions to withdraw the company from a state of competitive stress and create a completely new business model.
About the author
V. Chan Kim is a professor, head of the Department of Strategy and International Management Insead, Boston Consulting Group Bruce D. Henderson. One of the most famous business consultants in the world. Member of the Board of Directors Value Innovation Action Tank in Singapore.
Chan Kim was an adviser to many international corporations around the world. Now Professor Kim is a member of the European Union with advisory functions. The author of a number of articles devoted to the management of multinational corporations. His works were published by almost all respected business magazines. One of the sensations was Professor Kim about the management strategies published by the Harvard Business Review magazine. More than half a million copies were bought.
Professor Kim received a prize awarded by the Academy of International Business and the Eldridge Heines memorial fund for the best original work in the field of international business.
The author of the classic business hit (together with Rene Moborn) "The Blue Ocean Strategy", which is part of the Golden Library of the Myth. The book was translated into 40 languages of the world and sold by a circulation of more than two million copies.
Rene Moborn - an Honorary Researcher of INSEAD, professor at the Department of Strategy and Management Insead, member of the World Economic Forum in Davos. The author of a number of articles who
9th edition, corrected and supplemented
Author:
Author:Моборн Рене, Ким Чан В.
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Politics & Social Science
Publication language:
Publication Language:Latin
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-00195-191-9
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