Blood advertising. Native advertising, content marketing and secret world of promotion on the Internet
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Forget about commercials, printed advertising and banners on sites - the consumer has learned to avoid them perfectly: he switches the channel, he has an advertisement block in a browser. However, Internet users willingly share with friends an interesting article or video, involuntarily turning into brand messengers. Therefore, the task of advertising is not to sell the goods, but to make you share content. Now advertising is offered to the consumer on the basis of data that he himself leaves about himself on the network. The Internet audience is growing rapidly (more than 80 million people are already in Russia), more than 1 trillion of search queries are sent to Google for a year, and 200,000 photos are laid out on Facebook every minute. All this means that simple advertising no longer works, it is time for marketing of impressions, native advertising and content marketing.
Mediasliness professor Mara Einstein worked for a decade in advertising agencies. In her book, she talks about how they create "advertising under the cover" - exciting content in which it is impossible to recognize the marketing background. Here you will find intelligible theoretical foundations and successful cases that have already become a classic of native advertising. This is an important modern book for professionals in the advertising market and marketers
Mediasliness professor Mara Einstein worked for a decade in advertising agencies. In her book, she talks about how they create "advertising under the cover" - exciting content in which it is impossible to recognize the marketing background. Here you will find intelligible theoretical foundations and successful cases that have already become a classic of native advertising. This is an important modern book for professionals in the advertising market and marketers
Author:
Author:Mara Einstein
Cover:
Cover:Hard
Category:
- Category:Business & Money
- Category:Science & Math
ISBN:
ISBN:978-5-9614-6243-2
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