Birth of i-brands. How companies can survive in the era of social networks

Apple"s overwhelming success in the winning IPod players, iPhone phones and other products has become a warning for many companies. It"s time to admit that with the advent of the Internet everything has changed. The market power of consumers has increased sharply. Now they decide, the services of which company and at what price to use. And their preference and love gives not & quot, gray souses & quot, and companies with bright individuality. Today and transnational companies, and tiny firms were the same to choose: or to gain individuality, or remaining faceless, to become outsiders. Often both the first and second do not know which party to approach the solution of this task. But Rohit Bhargawa, working in the world"s largest marketing agency Ogilvy Public Relass Worldwide, knows - and outlined his knowledge on paper. And that his book is not lost among a powerful flow of business literature, she gave her a bright personality due to a living language, witty illustrations and a successful combination of fascinating theory with practical examples. The book is intended for marketers, advertisers, as well as everyone who takes part in creating and promoting Products and services of their company