YouTube. How did the most popular video hosting win the world?
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Everyone knows about YouTube.
But few people know how he works, who controls them, what decisions these people make and why their decisions are relevant.
- How much do the most popular bloggers earn in the world?
- Why did Google bought video hosting instead of developing my own product?
- How did YouTube become an integral part of the life of most of us?
This book is written so that you can answer all these questions. Here is the history of a business, which at first was completely unknown, but still acquired a frantic commercial success. This is a story about the platform, thanks to which Google has become one of the most profitable and powerful companies in the world.
And also is a story about the new media, the programs for which are written not by editors, artists or teachers, but by algorithms. And about very important and very strange recent events about which most people visiting YouTube.com every day know nothing.
Mark Bergen - Bloomberg Technology and Businessweek business journalist, writes articles about the giants of Silicon Valley for more than ten years
But few people know how he works, who controls them, what decisions these people make and why their decisions are relevant.
- How much do the most popular bloggers earn in the world?
- Why did Google bought video hosting instead of developing my own product?
- How did YouTube become an integral part of the life of most of us?
This book is written so that you can answer all these questions. Here is the history of a business, which at first was completely unknown, but still acquired a frantic commercial success. This is a story about the platform, thanks to which Google has become one of the most profitable and powerful companies in the world.
And also is a story about the new media, the programs for which are written not by editors, artists or teachers, but by algorithms. And about very important and very strange recent events about which most people visiting YouTube.com every day know nothing.
Mark Bergen - Bloomberg Technology and Businessweek business journalist, writes articles about the giants of Silicon Valley for more than ten years
Author:
Author:Марк Берген
Cover:
Cover:Hard
Category:
- Category:Biographies & Memoirs
- Category:Business & Money
Publication language:
Publication Language:Russian
Paper:
Paper:Offset
Age restrictions:
Age restrictions:16+
ISBN:
ISBN:978-5-04-173823-5
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