Uber. Insider history of world domination

In your pocket, something amazing -? A simple and quick way to call a taxi that will deliver you anywhere. In your hands, something is equally amazing-? The previously unknown story of the rapid take-off of Uber and the story of the huge ambitions of its founder Travis Kalanik. Uber and Kalanik are admired and envy of competitors. They challenged the industry, forced to argue about the issues of the operation of drivers, forever rooted in the consumer’s mind that before the trip it was necessary to familiarize themselves with the identity of the driver. But that is not all. It was Uber that introduced the global concept of "Ruzing" into all areas of business, meaning the introduction of computer technology into transactions between buyers and service providers. And today, "Ruse the" -? This is not only a taxi. Giants such as Airbnb and Alibaba Group use "Rucking" in their daily work. This book is a look from the inside to the global empire of Uber, its past, present and future