Procter & Gamble. Way to success. 165 years of experience in building brands

The book explores the unique experience of Procter & Gamble in creating popular and bringing high brands, such as Ivory and Camay soap, TIDE and Ariel washing powders, Head & Shoulders and Pante, Pampers Diabs, etc. The basis of the long -term success of the company is the constant improvement of production processes and the quality of the products manufactured. Scientific research, the use of advanced advertising and marketing technologies, the ability to learn from your mistakes and courage in new endeavors are the integral characteristics of leading companies such as Procter & Gamble. This publication can be considered both as an exciting textbook on the economy of a large corporation, and as a practical manual for branding, marketing and advertising.
The book is focused on managers of enterprises, marketing and advertising managers, brand managers, chemical, paper, perfume, pharmaceutical industry, teachers and students