Once not in America. Brief manual to conquer the world with improvised means

About the book
A true and fascinating story of creating a successful business in Russia.

2000, the first winter of the new millennium, the Tashkent-Moscow plane gently lands on the runway of Sheremetyevo Airport. Two economy-class passengers, spouses Sherzod and Barno Tursunov, of course, guess that on the other side of the border control strut, happiness will not come right away. A rented apartment on the outskirts, through the crushing of the Khrushchev thaw, grumbling neighbors who are already calling the immigration service, a hundred dollars a month for a living, which even a Buddhist monk would seem ascetic. Moscow always did not like visitors. The condescending "dear guests of the capital" is more that you can count on if you decide to bask in the rays of this weak, wrapped in the Sun smog. And certainly you have nothing to do here if you came not to select crumbs from the festive table, but to win the world.

Yes, the Tursunovs found themselves in slightly better conditions than builders from Central Asia at the position of half -workers. But all the same, they were the real migrant workers with one pair of winter gloves for two and a box of "doshirak" in the old kitchen table. They should just dissolve in the gerry of this city. But that did not happen.

Over the next 15 years, the Tursunovs in their own skin experienced all the vicissitudes of the evolution of Russian entrepreneurship - from the primary street trade broth to billions. From the point on the Mytishchi Fair for Wallpaper and Laminate Fair, they grew up in the largest Russian distributor of these goods - the Eurodesin company. And then, having sold their share favorably, they built their own network of smart car services "Vilgud", which at the time of the release of this book reached a billion in circulation and is not going to stop at the achieved.

The current business of Tursunovs is not at all about the tightening of nuts in a smoky garage, but about the knowledge economy. They have not been building automotive centers themselves for a long time themselves, because at some point they understood - it is much more profitable to create a super -efficient management system and then hundreds, thousands of market participants suffering from chronic loss -making, will join your system and work under your brand. As a result, nothing will have to be conquered - these people will bring you an industry on a saucer and will pay for it. Resource management, IT infrastructure and total automation, Uber in the world of car services - will be too loudly said, but the Tursunovs are desperately striving for this.

This book is a true story of Tursunovs and the formation of the Vilgud network, written by one of the best reporters of the country Vladislav Moiseev.

For whom this book

This is a book for everyone who is interested in real stories of creating Russian companies.

About the author
Vladislav Moiseev is a journalist, author of the laboratory "Once upon a time. He worked as a correspondent of the Russian Reporter magazine, was the author and editor in the Batenka project, yes you are a transformer ", collaborates with Snob.ru," such things", "delfi" and other publications. He defended his thesis on philosophical anthropology, sheltered a beautiful cat