Lenovo path
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The book describes in detail and entertaining the evolution of a small Chinese company and its transformation into a global technological giant. Lenovo ascending strategies to the leading positions in the PC industry are traced from the moment of the inception of the brand through rationalization, serious managerial decisions similar to the acquisition of the “American icon” of the IBM PC, before this, the company’s change and corporate culture of the company followed. The story of Lenovo, which has trained in the east and in the West, is inseparable from the personal stories of the authors of the book, top managers of the company Gina Qiao and Iolanda Konayers, representatives of two different continents-and the United Lenovo family.
The Lenovo path will become an indispensable reading for managers and managers engaged in strategy, innovation, branding and HR
The Lenovo path will become an indispensable reading for managers and managers engaged in strategy, innovation, branding and HR
Author:
Author:Konayers Ilanda, Cyao Gina
Cover:
Cover:Hard
Category:
- Category:Biographies & Memoirs
- Category:Business & Money
Publication language:
Publication Language:Russian
Age restrictions:
Age restrictions:12+
ISBN:
ISBN:978-5-9693-0444-4
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