I have an idea! Ikea history

It is unlikely that you can find a person who does not have goods from IKEA stores at home. It is even more difficult to introduce a leader who would not be interested in the unique IKEA business model, because she managed to achieve a combination of affordable prices, excellent functional design and a well-thought-out store of stores.
But once Ikea was a small family company located on the old Swedish farm. About how Ikea became the leader of the market, about what kind of leadership decisions helped her to survive numerous crises and build an extremely effective and unlike business model, says its creator - Ingvar Camprad, who is 87 years old this year.
This book is more than just the story of the success of Ikea. This is a story about a dream and that a profitable business can be built in an atmosphere of creativity, mutual respect and trust. Finally, this is a guide for those who want to engage in entrepreneurship and succeed